If you’ve made the decision to hire a copywriter for your business, that’s only the first step in the process. There is a lot that can be said about in-house vs freelance copywriters, but in this article, I’ll be talking more about finding a freelance copywriter that can have the biggest impact on your business.

Hiring the right copywriter in Sydney (or in Australia or even the world 🌏) can be difficult and you don’t want to settle for an old writer, as this is your business we’re talking about. A good copywriter can really add value to your business. They aren’t just there to write content, but they can bring in revenue as well.

So, how exactly do you go about finding the best copywriter? Well, I’ve got some tips for you, so keep reading!

Search Copywriter Websites

Using freelance tools like (Upwork or Fiverr) can be beneficial, but you are automatically limiting yourself as not all writers are going to be using those platforms. This is why I recommend a Google search. 

Terms like “best copywriter Sydney”, “freelance content writer” or “website content writer needed” spring to mind here. Also, by not using freelance tools, you can save on associated fees, ensure you find someone local (if needed) and who specialises in the required area.

Request Samples

Once you have a shortlist of writers, I would suggest you request to see some samples. Sometimes there will be samples or previous clients listed on their website, but it’s a good idea to ask for more. Use this to see if each particular writer has experience in your industry. 

It’s important to remember that some writers are a jack of all trades, while others have honed in on a specific area. Some industries, like law, for example, are more likely to require a writer who is well-experienced in the area.

Review Testimonials

Commonly, writers will display testimonials on their website. While this is highly likely to be all positives, it will give a good idea of where the writer’s key strengths lie and if that aligns when the most important aspects you are looking for in a writer.

If there aren’t any testimonials displayed on their website, that isn’t necessarily a bad thing. Sometimes clients want to remain anonymous and don’t want to be publicly displayed, so you should still reach out if you’re interested and see if they can provide any client references.

Speak With Copywriter

While face-to-face meetings might be difficult, having a phone call or video chat is important. It helps you understand more about the writer, their personality and how they work. You should be able to get a good feel in the meeting if they will be a good fit for your business.

You should have a set of questions to ask the writer as well and on the flip side, it’s a good sign if the writer has questions for you. This shows they have a more genuine interest in your project. At the end of the day, if you aren’t sure about them, it’s probably best to keep looking.

Request Quote & Project Parametres

One of the biggest considerations is going to be money. While it’s important to come into this process with an open mind (if you want a kick-ass copywriter, you’re going to have to spend some cash), also know your limits.

This is why it’s good to get a couple of quotes, so you can compare. You should also outline the project parameters (as accurately as possible). An accurate project outline will assist the copywriter in delivering an accurate quote.

Let the Magic Happen

Once you have provided all the necessary background information on your business (and any other relevant details), you can sit back and watch the magic happen. If you’ve followed the above steps, you should have found a great copywriter who knows what they are doing.

There’s no need to micromanage and a good copywriter will provide periodic check-ins to let you know where they are at. When it comes time for feedback, make sure it is clear and constructive so it’s easy for any improvements to be made, if necessary. 

I don’t want to toot my own horn, but seeing that you are already here, I think you’ve already found a great writer! If you’re ready to take the next step, reach out 👋 to me and I can let you know how I can help your business.