Welcome to Kopywriter Katherine’s blog. Will it change the world? Probably not. But it’s still a cool place to be if you ask me! š
-
Empathy should always play an important role in your copy. Before readers can trust who you are (and what youāre trying to sell them!), they need to feel like you understand their challenges, goals, and concerns. Instead of focusing solely on the products or services you provide, empathetic copy puts the audience first. It acknowledges…
-
While there is a lot of creativity that goes into copywriting, it isnāt just about being as creative as possible. The best copywriters going around will blend their creativity with data and insights to produce the right type of content for their target audience. Every single time a customer or potential customer interacts with your…
-
Who doesnāt love a good āole debate on whether short copy works better than long copy? Iāve written lots of content in my career, across many platforms and industries, and both long and short. Itās safe to say one isnāt materially superior to the other. The most important thing is how effectively the copy helps…