Social media can be a very powerful tool, and so many businesses can use it to their advantage. Instagram is one of the biggest social media platforms in the world, so, understandably, you would want to build your presence. 

Using social media for your business can have many benefits, one of which is the ability to convert followers into customers. While videos and images dictate a lot of what happens on social media platforms like Instagram, you can’t forget about your captions either!

I break down some of the best tips to help you create Instagram captions that convert:

1. Most Important Content First

As Instagram captions are usually cut off, you should ensure that the most important content is at the beginning. You have a lot of options here, and what you end up deciding to go with should be in line with your brand.

Some of the most effective options include:

• Asking a question
• A quote relevant to the media used
• A surprising statement
• Statistics or data 

2. Provide Something Different and Engage

Try to be as authentic as possible, as social media users can usually see through “fake” businesses, and this isn’t really the best way to connect with your audience and build trust with them. Humour is another way you can engage your audience, but it needs to be done with care.

Share personal anecdotes or experiences, even behind the scenes of what it’s like working at your business. Educational content can also be engaging as you share tips, how-tos or insights in the area where you are an expert.

3. Call to Action (CTAs)

CTAs aren’t just for your website! Make sure you include them throughout your Instagram captions as well. Sometimes, people need a little bit of direction, and you want to make things as easy as possible for your audience, so there is a greater chance they’ll convert.

Something as simple as telling them what to do works. When including CTAs, it’s important to be as clear and concise as possible. You want to make it easy for your audience to understand what they are supposed to do.

4. Other Tips to Consider

Along with the tips listed above, there are a couple more that warrant your attention:

• Use Relevant Hashtags – Hashtags are a way Instagram users search for content, so make sure you are including the right hashtags in your caption. 

• Copy Matches Visuals – The tone and overall messaging between the video/ photo and caption should flow from one to the other.

• Test Different Captions – Take some time to look into the data and see which posts perform the best, with the caption being one of the aspects contributing to the success.

KopywriterKatherine can provide assistance when creating Instagram captions, so if you’re currently on struggle street, don’t be afraid to reach out. I’ll bring my compass 🧭