More people than ever are searching and looking at your website, etc., on their mobile devices. While we all know that you have to optimise your website for both mobile and desktop screen sizes, it goes beyond simply the design of your website.

Every aspect of your website needs to be optimised for different devices to improve user experience, and this includes content. Nailing effective mobile copywriting is all about understanding intent, and it can sometimes be a little harder than you might think.

No need to worry, though. I provide some of my top tips for engaging mobile users through copywriting:

1. Scannability

While scannability is important on both desktop and mobile screens, it holds a more significant weight on mobile, simply due to the size of the screen. You don’t have as much real estate; therefore, the space is more precious. 

Users will almost always quickly scan your content, looking for signals of relevance. Your key message should be short; using simple sentence structures and a clear overall structure (like heading tags, buttons, images, tables, etc.) will help with readability.

2. Kick Off With Value

Any user visiting your website is looking for something, and that “thing” needs to be near the top of the page. You are providing value to your customers in some way; make sure that value is on show in the prime real estate on your page.

The old notion of “what’s in it for me” comes into play here, so no matter what you’re offering, the value needs to be clear. When it’s clear what type of value you can provide to users, this can help to reduce your bounce rate as well.

3. Test, Test, and Test Some More

Who doesn’t love a bit of A/B testing? I know I do! You may believe you’ve come up with the best copy in the history of the Earth, but until you’ve properly tested it, it’s just your opinion, and you’re simply assuming without any facts on your side. 

You should be testing all aspects of your copy for mobile to see what’s working and what may potentially need a little tweak. This could be anything from your CTAs, headlines, meta data and more, to updating the tone of your content.

4. Strong Headlines

Likely, the first thing mobile users are going to see on any given page is your headline, so it needs to hook them. I would go so far as to say that writing an engaging headline can make or break that specific page.

While it can be tempting to fall into the clickbait type of headlines, they can actually end up doing more damage as they can weaken the trust in your brand, as well as its credibility. Using your headline to create an emotional response or one that triggers users into taking action is best. 

Engaging mobile users doesn’t have to be a difficult process, but it is one that you have to get right. There’s a lot you have to think of to ensure an optimal user experience, and this is an area I can provide assistance in. Reach out and see how I can help ✍️