There’s no shortage of content available on LinkedIn, so how can you make your content stand out from the crowd? I see the same type of posts on LinkedIn every day. The type of post that doesn’t say anything new, takes too long to get to the point, and ones that feel so self-promotional it makes my head spin.

Getting your copy noticed on LinkedIn doesn’t have to feel like such an uphill battle! While I don’t post a lot on LinkedIn myself (something I hope to change), I’m on the platform daily, and there are a few common themes that I’ve noticed across content that boasts high engagement levels.

Put your best foot forward and follow these points if you want increase visibility on LinkedIn:

The First Line is Important

We were always told not to judge a book by its cover, but the first line is so important when it comes to LinkedIn posts. It is the line that determines if a reader clicks the “see more” button (and therefore engages with your post), or if they keep scrolling. 

One Point Per Post

Keep things simple. Trying to pack multiple topics or themes into one post weakens your message and could lead to disaster (of the LinkedIn engagement scale). So, you should think about building your post around one idea, insight or takeaway.

Focus on Your Experience (Not Advice)

I think we can all agree that there is already enough advice floating around on LinkedIn. So, let’s not add to it, shall we? The kind of posts that I usually see cutting through the noise and actually making an impact are the ones that draw from a lived experience. This includes lessons learned, insights found the hard way or mistakes made.

Write Like a Person

You’re a person, write like it, not like a brand. Posts tend to perform better if they feel like they’ve been written by a real person who has a genuine message they want to get across. Conversational phrasing, simple words, and short sentences are the way to go because they are easier to read and more relatable.

Opt for Consistency Over Perfection

I know a lot of people overthink things about posting enough on LinkedIn. But then they end up rarely posting (guilty). Consistency matters, and it matters more than being “perfect”. Regular posting helps you build familiarity and trust over time with your audience.

Incorporate Conversation Starters

You’ve put a lot of effort into your LinkedIn post, and you want to have the engagement figures to match. But the engagement from your posts should come from genuine curiosity and shared experience, instead of trying to “game the algorithm” to get likes, comments and shares.

You are setting yourself up for as much success as possible by following these points when creating LinkedIn posts. KopywriterKatherine can assist in copywriting across a wide variety of touchpoints. So, if you’re noticing a gap in the quality of your copy, drop me a line 🎣