Category: SEO
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The Role of Topical Authority in SEO Copywriting
So, you want to rank well in search results? Of course you do! The way search engines, like Google, rank websites has changed dramatically over the last few years. It’s no longer enough to simply optimise individual pages. Search engines now take a wider view, looking at how deeply and consistently you cover a subject…
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How Semantic SEO Is Changing the Way We Write Copy
Search engines have changed the way they do things, especially over the last decade or so. This means that SEO and the best practices used have changed as well. Now, it is so much more involved than basic keyword matching to get yourself to a good ranking. Instead, search engines are now looking to understand…
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Why Search Intent is Important in Copywriting
People search for a lot of stuff on search engines every day. But have you ever stopped to think about why they are searching for the things they are? There are different types of search intent, and high-quality copy helps meet people at the right stage they are at. If you want copy that both…
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How to Write Effective Meta Descriptions: A Copywriter’s Guide
While a lot of focus is put on the meta title, you shouldn’t forget about the meta description! An engaging meta description works wonders in helping to boost your click-through rate (CTR), and it signals relevance to search engines. It is common these days that search engines (like Google) are replacing your assigned meta description…
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9 Reasons Why Your Website Isn’t Ranking
There’s nothing more stressful than when you can’t get your website to rank. Well, there are plenty more stressful things, but if your website is one of your main sources of income, you probably want it to rank in search engines. If you’re tying yourself up in knots trying to figure out exactly why your…
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Is Content Still King in SEO?
My career in SEO first started almost a decade ago, and I remember a couple of weeks into my internship at an SEO agency, first hearing the term “content is king”. Now, a lot has happened between then and now, and every now and again, people ask, “Is content still king in SEO”? Well, despite…
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Key On-Page SEO Factors You Should Know
Usually, you will see SEO categorised into two different areas, on-page and off-page. Both are just as important as each other and you can’t really have one without the other. While I could go on and on about both areas of SEO, my speciality is on-page SEO, so I thought I would talk more about…
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SEO and Copywriting: How They Can Work Together
SEO and copywriting go hand in hand like strawberries and cream, or Meredith Grey and tragedy (for all my Grey’s Anatomy fans out there 👀). The two go together so much that SEO copywriting is a thing. SEO copywriting connects your usual SEO practices (like keyword research, for example) with engaging words that compel readers…