SEO and copywriting go hand in hand like strawberries and cream, or Meredith Grey and tragedy (for all my Grey’s Anatomy fans out there 👀). The two go together so much that SEO copywriting is a thing. 

SEO copywriting connects your usual SEO practices (like keyword research, for example) with engaging words that compel readers to take a desired action. SEO copywriting can be found in a lot of different places, like landing pages, product games, emails and more.

The notion of SEO copywriting is a little different from traditional SEO content because its main goal is conversion. SEO copywriting is more found in shorter pieces of content and I talk more about the difference between copywriting and content writing here 🌟

Why Do SEO and Copywriting Work Well?

Copywriting is about converting readers, but you wouldn’t have those readers without SEO. Both notions help to build your brand and its online presence. Your content should be optimised to make it worthy in the eyes of the reader. 

If you aren’t optimising it for what readers want, they aren’t going to find it, or if on the odd occasion they do, they might not enjoy the experience. When you go into copywriting with your SEO cap 🧢 on, it creates a hybrid marketing power that can increase your chances of success.

Optimised Content – How Important Is It?

Well, if you want people to find your website and engage with it, then optimised content is pretty important! Content is one of the main areas that the success of your website hinges on. Optimising your content and creating optimal content can have several different meanings.

I go through all the different ways you can create optimised content below ⬇️

1. High-Quality & Frequent Writing

There’s heaps of advice floating around on the internet about how to write high-quality content. However, the main thing I would say is to know your audience and target market well. Once you know this, ensure everything you write is with them in mind. It is also a good idea to keep a regular flow of content coming from your website, so you’re always fresh.

2. Add Keywords…(but naturally)

Have you ever read something that feels like it really hasn’t been written for a human audience? I know I have and it honestly makes me cringe because Google (and other search engines) are so good at picking this up. It’s not a good user experience and you want to please the user, so why stuff so many keywords in that the content doesn’t make sense?

3. Internal Linking

Internal linking is an important part of content optimisation, but make sure the links are relevant to what you are talking about. Including internal links allows readers to stay on your website for longer and click on more pages, all positive engagement signs that Google looks into.

4. Edit or Repurpose Content

Before you publish anything on your website, make sure it has been given the once (or twice) over. It’s a good idea to get someone other than the writer to edit, so you can get a second opinion on the content. Think about repurposing or editing some of your older content as well, which will breathe new life into it.

If optimising content or even writing content isn’t your thing, then you’re in luck 🍀 Kopywriter Katherine is here to save the day. Feel free to reach out and let’s get this train out of the station.