Ready to kick some converting goals? Well, copy can help you get there! Every word should be carefully thought out, and your messaging needs to be clear as well as compelling. Building trust is no easy feat, but if you can, customers will rely on you to help them out.

Creating high-converting copy isn’t rocket science, but there are a few key aspects you should be across to help you get your audience over the line:

1. Simple Headline

Your Heading 1 (H1) tag is the first thing people are likely to see on your website. Don’t fall into one of the many copywriting mistakes by overcomplicating things. Keep things as short and simple as possible, highlighting the main benefit of your offering, for example.

2. Value Proposition

What makes you special and better than all the others out there? You know you’re special, so make sure others know it too! You’re here to help solve a particular problem customers have, so explain it in an easily digestible way (using graphics and more to help get your point across).

3. Strong Call to Action (CTA)

Most of your key pages (like your home page or contact page, for example) should have a CTA. A limp CTA isn’t going to get the job done and convert users at a high rate. So, you should create a concise and action-oriented CTA.

4. Persuasive Copy

Here, it’s important to think about your target audience and how they are best persuaded. You should also consider the desired action you want users to take. All these aspects can come together to help you create the most persuasive copy, finely tuned for your audience.

5. Fast-Loading Website

You should have the best website copy in the history of the world. The kind of stuff that wins you awards. But alas, you have a slow-loading website, so no one really gets to see it. The longer your website takes to load, the higher your bounce rate usually is.

6. Trust-Building Elements

Got some awards? Well, show them off! This shows your audience that it’s not just you who thinks you’re great, but others do as well. Other aspects you could include here are certifications, statistics or guarantees.

7. Mobile Optimisation

It is pretty fair to say that mobile traffic makes up a large portion of your visitors, so you need to ensure you have given enough energy into the mobile optimisation of your site. When you’re working on your website, make sure you test on both desktop and mobile devices.

8. Social Proof

A lot of the time, people will check out reviews before making a purchase decision. Make the job easier for your audience by adding social proof to your website. This includes testimonials, reviews, case studies and more to showcase the positive experience previous customers have.

If you’re working on your website and finding that it is not converting at the level you want. There’s no need to stress, I can help you out. Let’s work together and create some high-converting copy for your website today💯