Utilising the power of copywriting can have many far-reaching positive impacts. One of the impacts you probably care about the most is your bottom line. Copywriting can help improve your conversion funnel, meaning you’re turning visitors into customers. 

There are many ways that copywriting can help in this area, and if you feel like you’ve got lots of visitors to your website, but not a lot of conversions, then this is the article for you. I’ll walk you through all the key ways copywriting can improve your conversion funnel.

With actionable advice in your back pocket, you can start focusing more on copywriting and improving your content in a way that will funnel customers into a conversion. So, let’s get stuck into it, shall we!

I’ve got five key ways that copywriting can improve your conversion funnel:

Highlight Benefits (Not Features)

The best copy out there will highlight the benefits your business provides to customers. You shouldn’t simply rattle off a list of features because customers care about how a product or service will solve their problem. 

So, think about how your business can make your customers’ lives better. Highlighting benefits helps to create a more emotional connection, as you aren’t just listing technical specifications that can be quite bland.

Leverage Storytelling

Leading on from the previous point, it’s important to build an emotional connection with your potential customers. One of the best ways to do this is through storytelling. Move over dry facts and welcome a narrative that genuinely connects with your audience.

This could be your own story, or the business’s story, or even existing customers’ stories about how your business helped them. This helps potential customers put themselves in your shoes and envision how your business can help.

Use Action-Oriented CTAs

Take a hard look at your CTAs. Are they generic? That could be one of the biggest areas that is holding your conversions back. Generic CTAs like “Submit” or “Click Here” aren’t good enough to get the job done these days.

Instead, use CTAs that clearly explain what you want the user to do and what they will get by clicking on the button. This could include anything from “Get Your Free Guide” or “Start Earning Now”, which help to reduce friction.

Take Advantage of Social Proof

In this game, trust is very important. One of the easiest ways you can build trust with potential customers is through social proof. So, it’s an excellent idea to showcase how many customers have benefited from your product/ service.

This can include the likes of testimonials, case studies, client logos, and other data points (like over 400 satisfied customers). Look to embed all these different social proof points within your content, and this can help get potential customers into the next stage of the funnel.

So, are you ready to get more potential customers through the conversion funnel and out the other side? If you’re looking for a copywriter who knows a thing or two about conversion, just hit me up ⬆️