Author: Katherine Mouradian
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Copywriting for SaaS: How to Explain Complex Products Simply
SaaS products tend to be quite powerful, but they are also fairly difficult to explain. Aspects like features, integrations, and technical language can also easily overwhelm potential customers. The real challenge isn’t just describing what your product does; it’s making it easy to understand and relevant. So, when you’re trying to explain complex products simply,…
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Why Your Homepage Copy Matters More Than You Think
Your homepage shouldn’t be treated as any other page on your website. It’s usually the first place people see, and therefore, first impressions are formed based on this page. You have just a matter of seconds to get users on your side. Now, don’t get me wrong, other aspects of your homepage do matter, like…
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How to Write Copy That Reduces Bounce Rates
I’ll be honest, there are a lot of different metrics that tell you how your website is performing. From total users, sessions, new users, engagement time, and so much more. With so much data, it can actually become quite crippling. Which metrics should you pay the most attention to? Well, one particular piece of data…
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The Role of Topical Authority in SEO Copywriting
So, you want to rank well in search results? Of course you do! The way search engines, like Google, rank websites has changed dramatically over the last few years. It’s no longer enough to simply optimise individual pages. Search engines now take a wider view, looking at how deeply and consistently you cover a subject…
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The Hidden Cost of Bad Website Copy
Bad website copy isn’t always easy to spot. It can be well-written, sound professional, and grammatically correct, but still fail to perform. I find that the problem is usually a little more subtle, meaning it can slip through the cracks. Your copy needs to be clear, relevant and persuasive. If not, it can undermine your…
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How to Write CTAs That People Actually Click
Call-to-Actions (CTA) are one of the most important aspects of any website. It’s where interest turns into action. You can have amazing copy, strong positioning, and even an engaged audience, but if you don’t put enough effort into your CTA, results will likely suffer. CTAs are more than just slapping a “Buy Now” button on…
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Why Clear Copy Outperforms Clever Copy Every Time
Clever copy may get you attention, but clear copy will get you results. At the end of the day, results are what you need; it’s the thing that keeps your business going. Don’t get me wrong, a witty headline will always make me chuckle, but it should only be surface-level. The real focus of your…
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The Role of Storytelling in High-Converting Copy
Storytelling should play a role in your copywriting. While it’s all well and good to list facts about your business and the benefits it provides, storytelling shows what it feels like to experience it. If you’re looking to create copy that is going to convert at a higher rate, you should think about storytelling beyond…
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How to Audit Your Website Copy for Better Performance
Is your website getting decent enough traffic, but still not converting at a rate that you’d like? Or you’re not even getting the traffic in the first place? While there could be several reasons why this is happening, one major reason could be around your copy. With a lot of my clients, I find that…
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Conversion Copywriting vs Brand Copywriting: When to Use Each
Not all copy is supposed to do the same thing. Some writing is designed to deliver immediate action, while others are designed to shape customer perception over a longer period. It also depends on where in the conversion funnel a customer is sitting. This is why it’s important to understand the difference between the two.…