Author: Katherine Mouradian
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What Makes Copy Persuasive? A Breakdown of Proven Triggers
Persuasive copy is copy that is more likely to convert. Being persuasive with your copy works because it triggers predictable patterns related to how people feel, think, and ultimately, make decisions. It lowers resistance and action (i.e. a conversion) for a lot more naturally. So, it’s understandable that everyone wants to make their copy as…
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How Semantic SEO Is Changing the Way We Write Copy
Search engines have changed the way they do things, especially over the last decade or so. This means that SEO and the best practices used have changed as well. Now, it is so much more involved than basic keyword matching to get yourself to a good ranking. Instead, search engines are now looking to understand…
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How to Write Copy That Sounds Human (Not Salesy)
Have you ever read a brand’s copy that felt extremely salesy? And that made you want to buy from them, right? Not! Salesy copy will no longer get you nowhere; it will actually put you back a few places. So, you should look to avoid the “hard sell”, instead create human-sounding copy that feels real…
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The Psychology Behind Words That Make People Buy
A lot of the time, customers believe they are making logical purchasing decisions. However, this is not usually the case. Emotions come into play a lot more than you would expect. This is why you’ll always see me talk about using different ways to trigger an emotional connection. You are more likely to get the…
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Why Search Intent is Important in Copywriting
People search for a lot of stuff on search engines every day. But have you ever stopped to think about why they are searching for the things they are? There are different types of search intent, and high-quality copy helps meet people at the right stage they are at. If you want copy that both…
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Copywriting for Social Media: What Works and What Doesn’t
A lot is going on across social media on any given day, and it is becoming increasingly difficult for businesses to get the attention of users. Social media isn’t just about the image or video you’re using; copywriting also comes into play. Aspects like the caption, text on the image/ video, or even a script…
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The Importance of Consistency in Copywriting Across Platforms
Your brand will have multiple touchpoints for customers. From your website, social media, email campaign, ads, and more, consistency is key. Keeping a consistent message across multiple touchpoints helps build trust and familiarity. Ensuring consistent copywriting across multiple platforms isn’t simply about repetition; it’s about recognition. When your brand becomes more readily recognised, customers are…
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Copywriting for LinkedIn: How to Write Posts That Get Noticed
There’s no shortage of content available on LinkedIn, so how can you make your content stand out from the crowd? I see the same type of posts on LinkedIn every day. The type of post that doesn’t say anything new, takes too long to get to the point, and ones that feel so self-promotional it…
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The Future of Copywriting: Trends to Watch in the Next Decade
Change is inevitable, and in copywriting, we are seeing changes faster than at any other point in history. Technology (and AI) obviously have a major influence on the changes within the industry. Shifting consumer expectations have influenced the way copywriters create. So, we know what’s happened in the past, but what about the future? I’ve…
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Copywriting for Startups: How to Get Your Message Heard
Copywriting for startups is all about creating clarity around your business and the products or services you provide. Even startups need to think about copywriting and put as many resources as they can into it, because it can really make or break a business. It doesn’t matter if you have the best product or service…