Author: Katherine Mouradian
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7 Common Copywriting Mistakes (And How to Avoid Them)
When it comes to writing, you want to leave the biggest impact possible. Even the best can make mistakes, we are only human after all ❤️ But, if mistakes are made, it is important to learn from them and see how you can improve in the future. I’ve put together seven common copywriting mistakes that…
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Tips For Writing Product Descriptions That Convert
If your business sells goods then having an engaging product description is essential. A product description provides important information that helps customers make a decision on whether that particular product is for them. Product descriptions should inform, engage and persuade customers to make a purchase. It’s all well and good to say you are going…
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How Copywriting Shapes Brand Identity
Your brand should have its own identity, a way customers can differentiate between your business and competitors. But it’s more than just simply creating a logo or having a colour scheme! It doesn’t matter what industry you are in, there is going to be a lot of competition so you need to do more to…
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Key On-Page SEO Factors You Should Know
Usually, you will see SEO categorised into two different areas, on-page and off-page. Both are just as important as each other and you can’t really have one without the other. While I could go on and on about both areas of SEO, my speciality is on-page SEO, so I thought I would talk more about…
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SEO and Copywriting: How They Can Work Together
SEO and copywriting go hand in hand like strawberries and cream, or Meredith Grey and tragedy (for all my Grey’s Anatomy fans out there 👀). The two go together so much that SEO copywriting is a thing. SEO copywriting connects your usual SEO practices (like keyword research, for example) with engaging words that compel readers…
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Is Copywriting and Content Writing The Same Thing?
Writing is writing, right? Well, yes, it’s words on a page, but there is more to it and when you break it down there is actually a difference between copywriting and content writing. A writer can do both if they have generalised their skills, but some choose to hone their skills and become specialists in…
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Fool-Proof Tips: 6 Ideas For Creating Engaging Headlines
Words are important and your headline features the most important words on the page. Your headline is the thing that must catch the user’s attention and draw them into reading the rest of the content on the page. Do not underestimate the power of your headline and a quality content writer, they really do have…
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6 Reasons Why Copywriting is Important For Your Business
Copywriting certainly comes easier to some than others. While some might enjoy copywriting and others might try to put it off for as long as possible, it doesn’t change the fact that it is still important for your business. You might be thinking “But how is copywriting actually helpful for my business?”. Well, you’ve come…