Author: Katherine Mouradian
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How to Use A/B Testing to Optimise Your Copy
A/B testing can be a powerful tool to help you optimise different parts of your business. For this article, I’ll mainly be focusing on how A/B testing helps you create the best content possible. Even the smallest change can create a huge difference. While A/B testing is important, you should know how to do it…
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Google Ads & Copywriting: What You Need To Know
Copywriting comes in all shapes and sizes, and if you’re looking into using Google Ads to drum up more business, you want to get bang for your buck. You likely have a set budget for your Google Ads, and to ensure your money works for you, your ads must be written well. The most effective…
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Is Content Still King in SEO?
My career in SEO first started almost a decade ago, and I remember a couple of weeks into my internship at an SEO agency, first hearing the term “content is king”. Now, a lot has happened between then and now, and every now and again, people ask, “Is content still king in SEO”? Well, despite…
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Tips for Leveraging FOMO in Your Copywriting
Want customers to make a purchase decision quickly? Use FOMO! The fear of missing out is deeply embedded in our DNA. Whether it be limited stock or something that everyone else is doing, people simply don’t want to feel like they aren’t a part of something everyone else is. There are specific aspects of your…
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Unknown Benefits of Hiring a Professional Copywriter
If you don’t necessarily have a way with words, writing content for your business can feel like an uphill battle. No matter what industry you operate in, you can’t hide from writing content, unless you hire a copywriter, that is! There are many benefits of hiring a professional copywriter (especially one like me 👀). In…
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Copywriting for Mobile: Best Practices to Engage Mobile Users
More people than ever are searching and looking at your website, etc., on their mobile devices. While we all know that you have to optimise your website for both mobile and desktop screen sizes, it goes beyond simply the design of your website. Every aspect of your website needs to be optimised for different devices…
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Editing vs Proofreading: What’s The Difference
So, you’ve written a kick-ass piece of content, and you’re ready to send it out or upload it to your website. But wait! Has the content gone through the editing and proofreading process yet? Before any of your content reaches the eyes of your audience, editing and proofreading need to take place. Editing and proofreading…
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How to Use Humour in Copywriting (Without Going Overboard)
Looking for a way to stand out from the pack with your copy? Humour is a great way to give your copy an edge, but it can be somewhat of a double-edged sword. It needs to be approached with caution and only used if you believe it will resonate with your audience. A criminal law…
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How to Write Copy That Appeals to a Global Audience
If you want to write copy that appeals to your global audience, this is the place to be! It’s easier than ever to take your business global, and it’s a good idea to ensure your copy (whether it be on your website, in your emails, or on social media) appeals to your global audience. This…
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7 Key Benefits of Long-Form Content
So, is it true? The longer your content, the better? Well, back in 2019, Backlinko analysed over 900 million blog posts, and they found that posts greater than 3,000 words get 77.2% more backlinks. Backlinks, especially quality ones, are worth their weight in gold for SEO. Getting more backlinks is obviously a good thing, but…